Nicole Scherzinger is reportedly set to sign a new £3 million multi-album deal thanks to her popularity with X Factor audiences.

The former Pussycat Doll has come out the real winner of the singing talent show after bagging the new deal with record label Sony, as well as a string of commercial deals, The Sun reported.

Nicole, who sang a duet with X Factor winner Sam Bailey on the show, will apparently release her new album next summer.

She is also said to have signed up to front fashion range Missguided for £1 million and renewed her deal with haircare range Herbal Essences.

Nicole could now face the tough choice of staying on the X Factor panel when the series returns next year or focusing on her music career.