WHEN Clear Wave IT reforms the efficiency of a business through IT, founder Elliott Chandler can honestly say: “I know how you feel”.

For the business practices what it preaches, and has spent the past three years having a consultant assess its own business needs.

Clear Wave IT mapped out its business processes to see how information flowed through the business and then invested in the technology to optimise its operations, leading to a 40 per cent increase in turnover in the past three years.

Elliott, who set up the business four years ago, said understanding the business is the key to creating efficiencies through technology, otherwise technology could compound the problem.

Clear Wave IT aims to grow their business by improving efficiencies for clients and itself, he said. “With the business processes now entrenched into the company Clear Wave IT is in a strong position to expand and grow, whilst remaining efficient and agile to the changing times ahead.”

The business is going for Small Business Of The Year in The Press Business Awards 2010.