NORTH Yorkshire's largest water brand has struck a deal with the British Fashion Council to become the official water supplier of the 2014 British Fashion Awards.

The deal secured by Harrogate Spring Water sits as part of its largest marketing campaign to date, which has included a full brand re-fresh and the introduction of the new diamond bottle design.

The 2014 British Fashion Awards, taking place on December 1, celebrates the best of British designers, creative and models in the international scene and Harrogate Spring Water will be providing water for some of the biggest names in the fashion world, including Tom Ford, Victoria Beckham and Vivienne Westwood.

The partnership includes providing Harrogate Spring Water’s glass bottles for the VIP awards ceremony dinner, and supplying the 330ml ‘Baby Harry’ hand-bag sized bottles in the goodie bags.

The sponsorship follows the Yorkshire bottled water brand picking up the Gold Medal for ‘Best Dressed’ at the annual industry British Bottlers Institute Awards, where it was commended for its classic and understated branding and elegant bottle design.

James Cain, managing director Harrogate Spring Water, said: "Our national marketing campaign has really demonstrated a step-change in behaviour for Harrogate Spring Water.

"Being associated with the 2014 British Fashion Awards is a particularly appropriate fit, as Harrogate Spring Water’s innovative bottle design has been recognised for its stylish appeal."