AUTHOR and marketing director Professor Malcolm McDonald will be speaking in York next month as the Go York Business Masterclass season continues at York St John University.
His presentation, “Marketing in the Boardroom: How to develop a world class strategy; how to prove it creates shareholder value” explores why some businesses succeed while others fail, and reveals the ten questions all marketeers should be asking.
Noel Dennis, associate dean at York St John Business School, said: “I am delighted that Professor Malcolm McDonald has agreed to be a Visiting Professor at York St John Business School and look forward to his address to local businesses and students.
“Professor MacDonald is a leading authority on strategic marketing, with an impressive cannon of work in his armoury.
“I know he will inspire colleagues and students alike.”
The free presentation, which is sponsored by York St John Business School, takes place at the De Grey Lecture Theatre on Thursday 4 from 5.30pm to 7.30pm.
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