SARAH DOWSON, managing director of Jigsaw PR, celebrates a contract which is simply Out of this World.

Her York-based public relations firm has been appointed to publicise and market the opening of the Out Of This World organic supermarket in the city's George Hudson Street in October.

As reported in The Press last month, the store is to occupy 4,000 sq ft, which has been empty since Presto supermarket closed in the 1990s.

It will be one of five retail and leisure units being created by the Wetherby-based Oakgate Group on the ground floor of the Tanner Row car park, as part of a £2 million refurbishment Jigsaw PR will deliver a communication campaign that ensures those living and working in and around the City of York understand the supermarkets offering, both as a cost-effective shopping facility and as a retail outlet trading in organic, fair trade, eco friendly, and local produce.

Sarah said: "The launch will be fun and community basedwatch this space.

"We're delighted to be working with an organisation that puts the consumer and community first and it's an added bonus that the store brings a much needed retail outlet into George Hudson Street."