A YORK businessman and graduate have paired up to launch a new range of designer sportswear.
Boney Fish UK, has been set up by Flavio Di Giacomo, owner of Gillygate sandwich shop Brill Food, and George Beaumont, a recent York University graduate.
Boney Fish started in South Africa in 2004 when Flavio's brother-in-law Warren Kilfoil was designing gear for a scuba-diving trip.
Warren's t-shirts were popular with his friends and he was encouraged to develop a range of mens' and womens' sportswear.
Now Flavio and George sell the products online at boneyfishuk.co.uk from an office in Bootham, York.
“Obviously it's a risk,” said Flavio. “But we're really passionate about this brand. It's an exciting time for us.”
George added: “Boney Fish offers something new to York: designer dive wear that you can wear casually too. We want to bring this to York.”
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