YORK’S entrepreneurial and social heritage met the city’s vision for the future in an installation at the newest creative hub.
The 100th anniversary of York businessman and philanthropist Joseph Rowntree becoming a Freeman of York was marked in the University of York’s Ron Cooke Hub with an instalment shown in the Cube – the building’s demonstration space, which can show 360 degree presentations over 70,000 pixel walls with a three-dimensional, 32-channel Ambisonic audio system.
Shambles-based branding consultancy LazenbyBrown was commissioned by the Rowntree Society to create the presentation, which included more than 30 panoramic images of archive footage from sources including The Rowntree Society, Nestlé, The Ryedale Folk Museum and the Imagine York archive.
Mat Lazenby said the project would be included in the city’s bid to win UNESCO status as a City of Media Arts.
He said: “The project saw a beautiful modern building, which is part of York’s whole new vision for itself, used to showcase some of York’s greatest moments from 100 years ago.
“The scale of the projections and the images allowed people to view the original factory how it was intended to be viewed in all its splendour and come face to face with individuals which were life-size or bigger.”
Follow @Mat_LB and York’s UNESCO bid @MediaCityYork on Twitter.
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