FIRST buses in North and West Yorkshire has donated advertising space on each of its 1,100 buses to Save the Children.

The adverts, worth £40,000, include the message “No Child Born Without A Chance”, are displayed inside First’s buses, and will remain on display for around two months.

Brandon Jones, marketing manager for First, said: “Providing free advertising on our buses is one example of how First supports Save the Children. Our in-kind support and cash donations total more than £4 million since our partnership began in 2007.”