ALMOST 40 firms and shops around York are supporting this weekend’s Gay Pride march by offering discounts to anyone wearing a York Pride 2011 wristband during Pride week.

The main sponsor of the march is Northern Rail, and other sponsors of the march include 659 Taxis, Garage Services in Layerthorpe, Malton-based construction company Transcore, and El Piano in Grape Lane.

Dan Sidley, chair of York Pride, said: “We are really grateful for the generous support of so many local businesses towards York Pride 2011.”