SPORTSMEN and professionals from North Yorkshire are amongst some of the top performers that will feature at a business day aiming to inspire the region’s business leaders.

The stars will show entrepreneurs how they achieve their success, to help them further their companies' success in tough economic times.

The day's conference has been organised by Whixley-based Simon Hartley, founder of Be World Class. Mr Hartley is a leading performance coach, psychologist and author, who works with athletes to help them realsie their potential.

Speakers at the conference include Andy McMenemy, a record-breaking distance runner from Harrogate, who ran 66 marathons in 66 days. Award-winning chef Kenny Atkinson and word barista champion James Hoffman will also feature.

The conference is to be hosted on October 25, at the Royal Armouries.