TODAY, the Odeon cinema in Blossom Street, York, would have celebrated its 70th birthday of continuous cinema use - had it been allowed to.

Sadly, since the Odeon company decided to turn its back by closing a much-loved art deco building on August 31, 2006, we are denied the chance to celebrate that milestone.

I am still bewildered that Odeon and City of York Council could not find a satisfactory solution to the main point of contention, namely the old original Odeon signage.

No one could dispute Odeon's argument that it was essential to refurbish and upgrade the cinema, if it were to stay open.

A workable compromise could have been to leave the old sign in situ, unlit at night, with a new modern Odeon sign at canopy level. Now the building is boarded up, unused, looking sad and shabby, and spoiling the appearance of Blossom Street.

I am fully aware cinemas are commercial businesses and rebranding with refurbishment does not afford protection against closures. However, I do believe Odeon should have given its York site a fighting chance of survival.

The people of York must now realise petitions alone do not save cinemas. It is admissions through the doors that really count. This was reflected on the Odeon's closing night, when only about 150 people attended the large 800-seat Odeon One auditorium.

Its true supporters are still fighting on, despite the closure, to find another operator to take over and run the cinema.

We believe this Grade II listed building deserves the chance to prove an independent cinema can survive there.

We shall not forget the 69 years of great entertainment provided by the Odeon cinema.

Derek Atkins, Public relations, Mercia Cinema Society, Mount Vale, York.