ON release, Take That’s new single These Days and the parent album iii have stormed to number one in their respective categories. Indeed, iii is now the best-selling pre-sale album in the history of Amazon.
At least another four songs are destined to join These Days on a future Greatest Hits collection. Let In The Sun embraces the futuristic ambience of Avicii with a solid Edge-style guitar near the end. Meanwhile, Freeze is a stadium-ready anthem with a powerful chorus, a heady hook and a dynamic lyric asking to “freeze so we don’t have to start again”.
Get Ready For It, written specially for Matthew Vaughn’s new movie Kingsman: Secret Service, is likely to receive attention once it opens. However, the only big ballad on the set is Flaws, and despite its title, this perfect pop artifice is destined to become one of the landmark hits of 2015.
The lead vocals throughout are shared between Mr Barlow and Mark Owen. However, Howard Donald only gets to sing one song Give You My Love. Perhaps you can understand Jason Orange choosing to take a hiatus from Britain’s most beloved pop band since The Beatles. Fans can expect to hear much of iii on Take That’s sell-out arena tour which visits Manchester, Sheffield, Newcastle and London in May and June.
In another league entirely from Take That, Boyzone have not made a bad living as a quality covers band. Ronan Keating has enough character of voice to give BZ its own sound, but without a decent writer they have always relied on borrowed material.
However, tackling the Motown songbook was perhaps too obvious a target, and no matter the slickness of production and the flawless vocals, nothing here competes with the original hit versions. Given the album’s title, ironically, the one stand-out track, a cover of Thom Bell’s I’m Doin’ Fine Now, is actually associated more with Philadelphia than Detroit.
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