York St John's alumni R&B singer Premaura works with Kaiser Chief member

The rockstar is one of several mentors from Music:Leeds helping Sinead Campbell - known on the stage as 'Premaura' - take her music career to the next level and reach national recognition.

It follows the theatre studies alumna's recent release 'Triggered' which was inspired by the coronavirus lockdown and the toll it took on her emotions.

She is also preparing for the launch of a new song with West Yorkshire band POSTCULTURE and what Sinead describes as "a bank of singles ready to drop in Summer".

Discussing her studio time with experts, the artist said: "They're like, how can we look at pushing you more now to the national scale? How do we get you through those doors?"

Sinead's music has been recognised by BBC Introducing and ITV as she looks to late 2021 to start up her intimate, live shows. Before Covid-19, she performed at festivals and series of shows with Sofar Sounds as well as opening up the main stage for Soul II Soul and Basement Jaxx.

Her music is a collection of soulful drive-smooth RnB bass lines with a strong pop sensibility. She uses binaural beats in her music - ambient sounds or pure tones at a certain frequency which can help boost relaxation for some people.

According to her Spotify artist bio, her music encompasses "'Cosmic Femininity’, sensuality and good energy".

In fact, Premaura is a play on the words 'Aura' and 'Pleroma' - a Gnostic word meaning 'the totality of the divine powers'.

Sinead, who now lives in Bradford, told the Women of Bradford Instagram page about her belief that music can "transform your mood".

She wrote: "I love being a musician. Music lights me up. I love that music brings people together, it can transform a space, educate, inspire, transform your mood.

Premaura, R&B soul singer - photo taken by Georgina Lukacs

"I like to delve into the transformative power of sound, using binaural beats within the work. These are healing frequencies that bring a whole deeper meaning to the sound. I have been to a few amazing sound baths and crystal bowl healing ceremonies and wanted to introduce healing elements into the commercial sound."

Reflecting on her time in York, Sinead said: "I love, love, love Museum Gardens. Just that whole area, the rivers. I liked it up there. I'd take a whole picnic. And also the House Of The Trembling Madness and Evil Eye. They were like my favourite bars."

You can stream Premaura's music via Spotify, YouTube, Apple Music, Amazon Music, TIDAL, Deezer and more.