IT has helped tackle the menace of joyriding by producing The Press's Live Now, Drive Later film.

Now York-based Flash Frame Productions has played a leading role in the launch of a new inhaler which could help 100 million asthma sufferers worldwide.

The TV and visual effects company, headed by Christopher David, was commissioned by Anglo-Italian pharmaceutical company Trinity Chiesi of Cheshire to create an eight-minute film for the launch of Fostair.

The film was the centrepiece of the product launch ceremony, staged at Shrigley Hall, in Cheshire, and attended by over three hundred invited guests.

Mr David said Flash Frame created computer images of the product using an array of sophisticated modelling techniques, and then integrated them with footage specially obtained from NASA, the U.S. space organisation.

"The video was designed to run with computerised lighting and sets installed by Alphasound, and SceneCraft - also from York," he said.

"The video elements were shot in December, and each frame - approximately 12,000 of them - was then painstakingly reprocessed to create an eye-catching conclusion.

"It's very gratifying to be engaged to deliver a film for such an important product and for a client with such a prestigious international reputation.

"Working with companies like AlphaSound and SceneCraft shows that producers and organisers don't need to go to London. It demonstrates the wealth of creative talent we enjoy in the North of England."

The Live Now Drive Later campaign was launched by The Press last year after an inquest heard how two 15-year-olds and a Press van driver were all killed in an horrific crash in Stockton Lane, York.

One of the 15-year-olds had taken his father's Audi car without permission and driven round York at high speed before crashing into the newspaper delivery van.A 13-minute film was created featuring interviews with relatives of those killed in the smash and others who had been affected by joy riding. It also featured a fictional dramatisation about a teenager who takes a car and is horrifically injured when he crashes. The film has been greeted by stunned silence when shown to pupils at schools in York, with fire and police officers saying it will help deter youngsters from joyriding.