Thor's Tipi is as much a part of the season in York as the Christmas Market. MAXINE GORDON meets the couple behind the city's annual pop-up festive bar
AMANDA Monaghan loves Christmas. She loves parties. And she loves watching people have a good time.
All three come together in Thor's Tipis, the phenomenally successful business that she runs with her husband Richard.
For some people, Christmas doesn't really start until Thor's Tipi goes up in York, said the couple.
Thor's first became part of York's festive scene in 2015 when a giant, double-sized canvas tent, festooned with fairy lights and boasting a fire pit and pop-up bar, opened in Parliament Street next to the charming huts of the Christmas market.
It was an instant success.
"It was a crazy opening. I went to Booker's and bought enough mulled wine for two weeks - but we sold out in our first three hours,"said Amanda. " I had to send friends and families all over to buy more - they cleared out Tesco and Asda!"
Thor's Tipi became a regular attraction in York at Christmas time and was so popular that not only did the couple open a second big festive tent in the grounds of the city's Principal hotel in 2018, they set up replicas across Yorkshire - in Leeds and Sheffield - and then in Lincoln and London.
Summer tipis appeared too - and the pop-up bars became a welcome adjunct to the couple's first and primary venture, PapaKata, which provided tipis for weddings and events. The addition of the temporary bars gave the couple a year-round business rather than a seasonal one.
PapaKata was set up in 2006 when the couple, who live in Acaster Malbis just outside York, wanted a tipi for their wedding but couldn't find one in the north. Their solution? They bought their own and started hiring it out.
Their first booking came from Jamie Oliver who wanted a pop-up kitchen for his TV show Jamie's Chef, filmed at his home.
Richard recalled: "The tipi got delivered from Sweden to Jamie Oliver's garden in Essex. It came with an instruction manual, and me and Amanda's dad had to put it up. It took us five days - now it takes five hours!"
The couple, who have two children and met on product design degree course at Northumbria University, Newcastle, were living in London at the time and gave up their day jobs to throw themselves into PapaKata.
In the first year they had 12 weddings, but by 2008 were doing 70 and had a growing staff.
Amanda said: 'We were not only doing weddings, but events and festivals. One summer we were doing 28 weddings a week and had 46 full-time staff and 110 seasonal staff.'
At the start of 2020, things had never looked better. "We had 374 weddings booked. Sales were up 25 per cent and we were due to have our best year ever," said Amanda.
But as Covid struck and the nation went into lockdown, delight turned to despair.
"It was horrendous; just the impossibility of it all,' said Richard. "Our business model was illegal - where could we go from here?"
By the autumn of 2020, Papa Kata had folded and the couple's story featured on an edition of BBC's Panorama. 'I am crying for about 20 minutes in that film,' said Amanda.
However, because their Thor's Tipi business had always been a separate entity to PapaKata, as lockdown restrictions eased, the couple slowly began rebuilding.
Fast forward to today and the business has made a full recovery.
"We have regained our turnover and have a great team," said Amanda.
Now the focus is very much on the future - especially this Christmas.
Thor's has returned to the grounds of The Principal hotel with its American-style white Sperry tent, complete with a ceiling net of red baubles, giant feasting tables, wood burners, and food from York street food legends Yuzu. On the menu is baked Camembert, pigs in blankets bao buns, loaded fries topped with sausage, Brussels sprouts and Cranberry sauce, and chestnut gyoza - all served on platters which are actual skis! Also returning for this season will be the fun 'ski shot board' - literally a ski with fixed shot glasses, which friends knock back in unison.
"The atmosphere in that place on an evening is just wonderful," said Amanda.
Bookings are taken for this venue, and it has been a go-to destination for many a Christmas do, not just for people in York.
"People come from all over Yorkshire, from Leeds, from Halifax. They come to spend their Christmas in York. It is really lovely to see," said Richard.
The big news for 2023 has been the return of the original Thor's Tipi to the city - but at a different location. The tipi was absent from Parliament Street last Christmas after top North Yorkshire chef Andrew Pern - of The Star Inn fame - pinched the spot for his Swiss Chalet-inspired The Winter Hutte.
However, this year, after Make It York - the city's tourism body - decided to extend the Christmas market in Parliament Street effectively ruling out a pop-up bar/restaurant, Richard and Amanda approached the York Museum's Trust and struck a deal to bring Thor's to Museum Gardens.
"We are super excited to bring the classic Thor's to Museum Gardens - particularly as this is my home town," said Amanda.
Fans will get the complete Thor's experience, with fire pits, Christmas trees and fairy lights, giant red bows from the cross bars, and a festive food and drink menu, as well as live music twice a week.
Yuzu are in charge of the kitchen again, serving up hot dogs, but with proper Yorkshire sausages, said Amanda, as well as loaded festive fries.
For drinks, there is mulled wine and cider, draught beer and cocktails, as well as luxury hot chocolate. "We are having fun with spirits too this year. We have an orange whisky which tastes amazing in our hot chocolate - making it taste like a Chocolate orange," said Amanda.
The couple hope Thor's at Museum Gardens will become a regular fixture in years to come.
They are also excited about their Thor's pop-up in Leeds, at Victoria Gardens near the city art gallery, particularly because Leeds is reviving its Christmas market this year.
Looking ahead, a new path beckons. Last year, the pair took on their first bricks and mortar business, taking over the popular Dusk bar in York city centre. It's a direction they are likely to build on.
"We have plans for more permanent offers with something in the pipeline for both Sheffield and York. Our future will be will permanent and semi-permanent bars," said Amanda.
With Thor's Tipis, of course, top of the bill come Christmas time.
All set for Christmas
Opening dates for Thor's Tipis this festive season in Yorkshire
Principal hotel, York - until December 24
Museum Gardens, York - until December 31
Victoria Gardens, Leeds - until December 31
Find out more at: thorstipi.com
* This article first appeared in Yorkshire Life magazine. The latest edition of Yorkshire Life is out now, available from newsagents and supermarkets across Yorkshire and magsdirect.co.uk. Subscribe at greatbritishlife.co.uk/subscribe/yorkshire/
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