AS part of its Autumn Programme, the York and North Yorkshire Growth Hub has launched a series of webinars to help businesses boost their social media presence.

Caroline Wilson of social media company Hot Toddi began her programme last week with an introductory webinar but will follow-up on Thursday September 19 with a webinar looking at creating engaging content.

Thursday October 17 will look at Getting Started on LinkedIN.

Thursday November 21 looks at Getting Started on Instagram.

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Thursday December 4 looks at Getting Started on Facebook.

Thursday January 23 looks at Getting Started on TikTok.

All webinars are from 10am to 11.30am.

A spokesperson said: “This social media webinar series is perfect for business owners, marketing professionals, and anyone looking to enhance their social media skills. Whether you are a beginner or have some experience, Caroline Wilson’s insights will help you refine your approach and achieve measurable results.

“Caroline Wilson has been at the forefront of digital training for over 10 years through her company, Hot Toddi. She has a rich history of supporting small businesses across North Yorkshire and has been pivotal in delivering programs like Digital Advantage, Ad, and Digital Enterprise.”

The Growth Hub also has further support available for those needing help with social media.

This includes a Business Support Programme: 1:1 Social Media Support with Catch Design and also Getting Started with AI for Business

This project is funded by the UK government through the UK Shared Prosperity Fund. The funding was allocated by North Yorkshire Council.

In addition, it also calls on businesses to meet Harriet Stainton, its Business Relationship Manager- Digital Transformation.

“Harriet has a wealth of of marketing experience in tourism, retail and hospitality sectors.

“Harriet can guide you through your business challenges, from securing year-round revenue to standing out online. With her expertise, you can cultivate brand loyalty, attract returning customers, and reclaim valuable time for your business,” the hub added.