A new attraction opens in the centre of York on Monday that promises to be magical for witches and wizards alike!

The Potions Cauldron group, which celebrates its sixth birthday in October, is opening The Potions Academy in Shambles.

The move follows a spell of continued growth for the company.

The Potions Academy consists of two core elements one being a broom flying video experience (Broom School) and the other a new family experience based on alchemy (Potions Class).

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The Broom School will allow wizards and witches the chance to fly from Goathland across the North Yorkshire County, swerving key landmarks such as Whitby Abbey and Castle Howard escaping the clutches of the dragon, with a souvenir video to take away. 

The new family experience will be a 30-minute actor interactive alchemy class showcasing the art of potion making whilst sampling some of the Potions Cauldron award winning potions.

The attraction whilst located on the famous Shambles is accessed via Shambles market in the old sew and sews unit and will be initially open at weekends and holidays and will complement the current offerings to both tourists to the city as well as local residents creating magical memories.

(Image: pic supplied)

The attraction has seen the company employ actors for the first time as well as creating 6 more jobs.

To mark the official opening if you turn up on Monday September 2 and quote ‘Fly me to the Shambles’ you will get the experience the ‘Broom School’ for FREE, usually costing £9.99, there is no need to prebook! The Academy will be open from 11am until 4pm.

Managing Director of The Potions Cauldron Group, Stuart Jarman said: “We are all excited to be launching the Academy and especially in York on Shambles where the business started back in 2018.

“This latest offering has been created out of guest feedback from our existing experience at 9 ¾ Shambles and new Potions Class has already received nearly 30 5 star reviews. We hope that the Broom School will be as well received and enjoyed by visitors and locals alike.”

The Potions Cauldron Group has enjoyed continued growth since it was founded almost six years ago in October 2018.

It already has  ‘The Hole In Wand’ mini golf attractions in York, Chester and Blackpool, with Dalton Park opening in October.

In addition, are also retail outlets under ‘The Potions Cauldron’ brand in the historic cities of York and Edinburgh.

Last November, the company won the Retail, Tourism and Leisure Category of the York Press Business Awards 2023.

For more information about the Potions Cauldron Group go to:  www.thepotionscauldron.com/academy