BUSINESSES in a North Yorkshire town report a boost from the return of a trail of displays in many of its shops.

Harrogate BID says this year’s event may have led to 50,000 visitors enjoying the 13 displays, which were in shop windows from August 3 to August 24.

Data shows that 26,900 visits were made to the designated QR code pages and the BID website during the Lego Trail, which is more than double the last time the trail was held in 2022.

But, as the Lego Trail was mainly completed by families and groups of two or more, the figure of those that took part is likely to be closer to the 50,000 mark.

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Harrogate BID, which organised the trail, says feedback from BID Members has been highly positive and encouraging, with one stating: “It definitely increased our footfall and our income, so thank you for making such a difference to our work!”

Meanwhile, another business owner said that the Lego trail has been “by far the most beneficial activity that the BID has done to help retail footfall.”

“This has been the most popular so far and I think that people would be disappointed if it went to every other year. It has brought so much positive feedback around town and definitely brought new customers to our shop,” they added.

It also seems that the trail helped people to discover new areas and businesses in Harrogate, with one person stating: “We discovered some new places such as Artizan Cafe by doing the trail. Our kids loved it, it’s great to have something so accessible.”

Matthew Chapman, Harrogate BID Manager, says the BID is incredibly pleased to have brought another hugely successful Lego Trail to the town centre.

Matthew said: “As the BID, we host a series of footfall and spend increasing campaigns and events across the year – and the Lego Trail has done just that!

“We’re so pleased it has brought such a positive feel to our town and we really appreciate all of the lovely feedback we’ve had so far.

“The Lego Trail is always a massively popular event in our calendar – and it seems this year definitely didn’t disappoint!”

Harrogate BID reports plenty of events upcoming over the rest of the year, from celebrations at the Music Weekender, spooky fun in a new Halloween trail and festive Christmas installations.

Its team is also well underway with planning events, campaigns and services for 2025, with further details to be announced over the coming months.