A business group is to promote individual parts of Harrogate by creating a brand identity for each of them.

Harrogate BID is working with Visit North Yorkshire and Leeds-based marketing agency Up the Anti.

The project aims to promote Harrogate as a must-visit destination, show what each area has to offer and boost the resident’s love of and pride in their town.

It will also focus on key associators with Harrogate, from ‘Spa Heritage and Wellness’ to ‘Independent Shopping and Boutique Culture’.

RECOMMENDED READING:

A series of comprehensive videos will be filmed to convey a ‘Lifetime of Harrogate’ and convey the town’s essence to different audiences.

Matthew Chapman, Harrogate BID Manager, said: “We’re so pleased to launch this new project in our town and we can’t wait to work alongside the fantastic teams at North Yorkshire Council and Up the Anti.

“It’s important to remember that we’re not trying to re-brand Harrogate here, but create identities for key areas within the town.

“Harrogate has so much to offer to visitors, businesses and residents and we want to highlight this to help people further discover the town’s unique charm.”

Beth Bevis, of Up the Anti, said: “We're thrilled to be working with Harrogate BID, North Yorkshire Council and the incredible businesses that make up the town of Harrogate to promote the town as a must-visit destination and highlight all it has to offer.

“We can’t wait to go on this journey!”