Selby and surrounding towns and villages will be taking part in their first Restaurant Week this month.

The popular event, aimed at boosting custom, during a quiet period, follows similar events in York and Harrogate, which have proved successful, and will be taking place again later this month.

The new Restaurant Week is set to take place across the Selby, Tadcaster, and Sherburn-in-Elmet area for the first time from October 21 to 27.

Businesses are encouraged to sign up for the campaign and offer special set-price menus to customers who visit their restaurants and quote the offer during the dedicated week.

RECOMMENDED READING:

Restaurant Week offers businesses in the food and hospitality industry the opportunity to increase awareness of their enterprise, attract new customers and create regular repeat customers, during a typically quieter time of the season.

Visitors to the establishments taking part in Restaurant Week can try new places, new menus, and even new dishes.

The campaign is being overseen by Visit North Yorkshire, North Yorkshire Council’s destination marketing and management service.

Executive member for open to business, Cllr Mark Crane, said: “We’re thrilled to launch Restaurant Week for the Selby, Tadcaster and Sherburn-in-Elmet area.

“North Yorkshire is well known for its excellent food and drink, and we want to showcase the best of what the area has to offer.

“Restaurant Week is a popular initiative across UK destinations, and we have already seen success with three Restaurant Weeks taking place in the Harrogate area.

“The week of offers is held during what is normally a quieter time of the year to encourage footfall into our hospitality businesses. I’d encourage the restaurants, cafes and tearooms from across the Selby area to get involved.”

The managing director of The Drovers Arms Restaurant and Country Pub in Skipwith, Graham Usher, welcomed the new campaign to highlight the wealth of restaurants in the area.

He said: “We are delighted to be taking part and supporting the first Restaurant Week in Selby and the surrounding area.

“There is such an amazing choice of restaurants and eateries in the local vicinity and this is a great opportunity to bring them all together and showcase for a week to local residents what is available on their doorstep.

“At The Drovers Arms, we will be showcasing the wonderful produce that is available to us locally with a great value fixed price menu for lunch and dinner.”

The similar Harrogate Restaurant Week starts on Monday October 7 and runs until Sunday October 13. Offers include a range of set menus at venues across the district, including Ripon, Knaresborough, Boroughbridge and Pateley Bridge.

York Restaurant Week is from Monday October 14 until Sunday October 20, with more than 100 businesses taking part.

Sign up for Selby Restaurant Week and find out more information.