The Magic Loungeabout will return to North Yorkshire next summer after a year’s hiatus, booked in for a full weekend at the new location of Broughton Hall, near Skipton.
Promoter and director Simon Adamson first mounted the boutique music festival at Newburgh Priory in Coxwold in August 2008 with an outdoor bill of acoustic and electronic music by Gary Numan, Ladytron, Pacific and The Egg; online picnic-hamper orders and posh food stalls; cocktails and late-night DJ grooves; luxury loos and a crèche; and the Sunday papers and breakfast in bed in the world’s biggest luxury Yurt tents.
In the light of the economic downturn, however, Simon decided to forego a festival this year. “We took 2009 as a sabbatical, to distil everything we gleaned from last year’s festival,” he says. “For us, the key element is listening to the people who attended in 2008 and we had plenty of great feedback.”
To that end, The Magic Loungeabout will resurface amid the bubbling brooks, woodland and wide open spaces of Broughton Hall on July 31 and August 1 next summer, when the emphasis will be on two distinct days: Saturday for indulging, Sunday for enriching the senses.
Once more the musical focus will be on grown-up pop and electronica with Saturday being electric and Sunday acoustic. Although the first line-up announcement will not be made until next month, already Hot Tickets (CAPS CORRECT) are available at a reduced price of £76.80 for a limited time only with a deadline of November 30 for this 20 per cent saving. So prompt booking is advised online at www.themagicloungeabout.net for an event expected to draw 3,000 revellers each day.
New additions to the festival next summer will be led off by a speaker’s tent featuring literary rogues, well-travelled adventurers and seasoned foodies.
“There are going to be lots of exciting developments announced in the coming weeks, but already we have added the speaker’s tent, a cosy cinema, a restaurant, a tea shop and an old school games room,” says Simon.
“There’ll be double the amount on offer for the kids, twice as many spa treatments, a crafts and clothes area and two more choices to the way you camp. We’re paying even more attention to the tone of the festival, to the production, and believe we have got something really special. It will really feel like you’re going to a different place altogether.”
As in 2008, be-spoke cocktails will be served by professional “mixologists” and on-site waiters, and for lounge lovers, luxurious accommodation is on offer: not only Yurts but also Squrts, bell tents, pagodas and gipsy bowtop caravans with free breakfast and the morning papers. Fear not, traditional camping will be available too.
If you want to sum up The Magic Loungeabout 2010, why not quote the press release: “An intimate, enriching and decidedly enchanting affair, one with its sights firmly set upon the mantra of refined hedonism echoing around the idyllic site, it’s a playground for the young at heart - and those with youngsters too.”
For the latest Loungeabout information, see www.themagicloungeabout.net
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