A RIVER runs through it - but you could be forgiven for not noticing.

York may be built along the banks of the River Ouse, but too often the city turns its back on the great river.

Many people have long argued that more could be made of the Ouse, both for transport and as a leisure resource.

It is true that rowing regattas are held on the river, which has also seen modern-day Vikings racing their boats. Pleasure craft, too, carry tourists up and down the Ouse. Yet think how much more could be done with our river.

So it is encouraging to report that one farsighted businessman is looking to use the river to alleviate traffic problems during this summer's Royal Ascot horseracing festival. Dave Martin, managing director of York Incoming, deserves praise for his imaginative proposal.

Mr Martin wants to ferry up to 3,000 passengers a day between Skeldergate and York racecourse, using a purpose-built new mooring close to the Terry's factory site.

Under his plans, three boats - each capable of carrying 100 passengers - would sail at regular intervals throughout the festival. Just think what an enjoyable way to travel that would be for race-goers: a pleasant river trip instead of being snarled up in the traffic.

Punters could arrive relaxed and happy - rather than over-heated and furious.

Perhaps Mr Martin's plan, if successful, could lead to other uses for the river. Would it be possible to commute along the Ouse instead of using the roads? It is certainly an initiative worth exploring.

Updated: 10:25 Monday, February 21, 2005