A survey of 11-18-year-olds in the North East is bad news for government health and fitness campaigners: two fifths of boys eat chips and a quarter of boys eat a burger every day.

And on top of that, a quarter of children say they eat green vegetables less than once a week or never.

Even less popular than green veg is David Beckham who, it seems, needs to clean up his act as, despite being the most fashionable and talked about celebrity, is far and away the least trusted. This honour goes to Paula Radcliffe, judged the most caring and trustworthy UK celebrity. Millward Brown's Youth Insight Programme was conducted as part of The Longest Year, a campaign launched by schoolteacher, Danny Smith, to support research of Duchenne Muscular Dystrophy, a condition that affects his five-year-old son.

DMD is a progressive musclewasting disease triggered by a genetic mutation that affects only boys. Its victims die in their late teens or early twenties.

Millward Brown is offering the survey results to interested companies for £2,000 with all profits will be passed to Muscular Dystrophy Campaign. Those interested in purchasing the research should contact Chris Edwards at Millward Brown on 0208 433 4368.

Updated: 15:07 Friday, January 28, 2005