NOW that York City has finally sold its soul by entering into a Faustian pact with multi-national capitalism, it is probably the right time to flog off any remaining vestiges of a proud and noble past in order to generate a few extra quid.
If club and company join forces they may persuade City of York Council to rename Grosvenor Terrace. The newly-named Quality Street could be the address of KitKat Crescent, home to Yorkie City, nickname the Smarties.
With Nestl's marketing boys now on board as advisers, the commercial possibilities are endless.
A new strip is definitely in order. A fetching shade of chocolate brown covered in white spots bearing the logo Aero across the player's chests, perhaps.
The traditional grass pitch currently in use is simply not exploiting a possible "revenue stream" (business speak is so seductive). An artificial blue carpet pitch with a canary yellow Yorkie starting in one goalmouth and ending in the other would certainly be a talking point, and would provide a great backdrop for all manner of aerial publicity shots, not to mention acting as a sort of giant billboard for any passing aircraft.
I could continue in jocular vein, but that's not how I really feel. I feel sad - sad that York City have become the biggest basket case in football on and off the pitch.
Some say that any existence is better than none.
I could not disagree more strongly.
The time is preciously close when York City should be quietly allowed to slip away. They shoot horses don't they?
Eric Ransome,
Drem Way,
York.
Updated: 10:51 Saturday, January 22, 2005
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