THE future of a York fashion store was thrown into doubt today after the company went into administration.

About 300 jobs are believed to be at risk nationally, after efforts by the 70-strong Pilot Clothing chain to seek a financial lifeline were thwarted by poor Christmas sales.

Administrators have already saved 400 jobs by selling half the stores in a deal with an unnamed party. They are now reviewing the future of the remaining outlets, but warned that some may have to close.

It is not yet known how the developments will affect the Pilot store based at the McArthurGlen Designer Outlet, at Fulford, York.

Neil Bennett, of insolvency specialists Leonard Curtis, said: "The company has suffered badly from poor trading conditions throughout 2004, and this was further exacerbated by weak sales in the period leading up to Christmas. We are currently reviewing the trading position, although it is likely that a number of stores will have to be closed."

It is understood that Pilot chief executive Jeremy Whaley secured an agreement to refinance the business in September on condition that it met sales and margins targets by the end of the winter period. However, this plan was stymied by weak Christmas trading.

Pilot, which is based near Winchester, Hampshire and has its flagship store in Oxford Street, London, is owned by investment vehicle Retrofit, which is believed to have tried to sell its 74 per cent stake last year, but failed to find a buyer.

Pilot generated sales of £55.5 million last year from its designer fashion and workwear ranges, which are aimed at young women.

A Pilot spokeswoman confirmed the company had gone into administration.

Updated: 13:54 Thursday, January 06, 2005