THE Evening Press today launches a campaign to save York's Odeon cinema.

The newspaper believes that the city's last remaining traditional picture house is too important a facility - and of too much architectural significance - to be lost without a fight.

We are asking you to support our call for the Odeon to continue as a cinema in Blossom Street, and for a sensitive refurbishment of the building.

The owners say the site is being assessed for its economic viability, with staff told that it may be put on the market and developers saying the site could be worth up to £2 million if re-developed with flats.

But we say the loss to cinema-goers, young and old, would be unacceptable.

The only mainstream commercial cinema left in York would be out at Clifton Moor, which many youngsters find difficult to reach.

The Odeon, a Grade II listed building which opened in 1937, is also a classic example of art deco architecture and could become a fine landmark again if restored to its former glory.

Cinema enthusiasts and residents today backed our battle.

Tim Addyman, who has already collected hundreds of signatures for a petition, said: "It would be a tragedy for the city if it shut. It has the largest screen in York and is a community venue. And once it's gone, it's gone."

Derek Atkins, a national expert on Odeon cinemas, said: "It has a unique atmosphere and ambience that you don't find elsewhere. It would be a terrible loss."

Do you want the Odeon to be saved? Register your support by calling Evening Press reporters Matthew Woodcock or Mike Laycock on 01904 567132, or 01904 567131 between 6pm and 7pm today, or email matthew.woodcock@ycp.co.uk or mike.laycock@ycp.co.uk

Updated: 12:05 Thursday, January 15, 2004