JB would certainly have had something to say about the future of the Terry's site.

Turning it into York Chocolate World, as outlined opposite, is an idea well worth exploring. The city has long needed a bold new attraction to boost its tourist profile.

While the National Railway Museum and Jorvik are world-class museums built on two different aspects of our past, York's fascinating confectionery history has been under-exploited.

It would be marvellous if Terry's and Nestl Rowntree could put aside commercial rivalries to consider a joint project.

Updated: 10:44 Thursday, July 01, 2004