IT is good to see that some in the confectionery business still recognise York's worth as a marketing brand.

While Kraft Foods demolishes the connection between Terry's and the city, Monkhill Confectionery is launching Sharps of York.

Many readers will fondly remember Sharps toffees. This traditional butterscotch and fudge promises to return you to childhood.

Even top-hatted aristocrat Sir Kreemy Knut is back to promote them.

At a time when Nestl Rowntree has launched the high-tech, low carb KitKat, the progress of this old-fashioned sweet range will be watched with keen interest.

Updated: 11:12 Thursday, May 27, 2004