I AM alarmed that a well known brand of tea is being advertised on television in such an irresponsible manner which could, if copied by a small child, cause serious injury or even death to a baby.

I refer to the pouring of water (or, inadvertently, any other liquid) in volume over a prone person to wake them up.

It is plain stupid.

There was another advert showing a domestic bleach also being carelessly handled.

Adverts, like movies, should be approved by a responsible body, before they are even screened.

Having said that, how dismally the latter have been vetted, if copycat incidents of violence are anything to go by.

Gordon Ross,

Huntington Road, York.

Updated: 10:05 Wednesday, April 28, 2004