CGA, the accountancy firm in York is doing a bright new number on its image.

It has shortened its name from CGA Accountancy (York) to a snappier CGA with a new slogan, Making Sense Of The Numbers.

Partners Wendy Davies and Michelle Thirsk, claim that their Micklegate practice has made "a bold move away from the traditional image and remit of an accountancy firm."

CGA's rebranding as a firm of business advisers and taxation specialists, along with its new eye-catching logo on all corporate stationery and literature, heralds its increasing role as a business development adviser for local companies. As well as dealing with accounts, audits and taxation, the firm offers clients support and advice on business strategy and financial planning.

Mrs Davies said: "Weve shortened our name, lengthened our list of services and strengthened our image. We hope the re-branding demonstrates our commitment to taking the business forward and leading the way for accountancy in the 21st century."

Updated: 13:36 Tuesday, April 27, 2004