A YORK-based marketing communications company has won a massive £2 million contract from one of the world's largest cruise line operators.

PMS Marketing Logistics has landed a deal with Royal Caribbean Cruise Lines to handle print management for two of its brands.

The "major contract" for the company, based at Clifton Moor, will see them handle all production, print and logistics for brochures and marketing promoting Royal Caribbean and Celebrity Cruises in a two-year deal.

Royal Caribbean Cruise Lines began trading in 1970, has a fleet of 25 ships and an annual turnover of 3.4 billion dollars.

PMS Marketing Logistics has carved out a niche in corporate re-branding, product launching and print production.

The company also handles worldwide stockholding and distribution of a wide range of marketing collateral and corporate branding goods for use in direct marketing and events.

Part of its brief with Royal Caribbean Cruise Lines will be to ensure that brochure and mailpiece designs work with the most efficient print production methods.

Oliver Foxcroft, account director at PMS Marketing Logistics, said: "We are delighted to be awarded this major contract.

"It demonstrates the depth of our understanding of the increasingly complex print management and related logistics processes.

"Delivering high-quality literature on time to the right places will be an important part of Royal Caribbean's future success."

Gary West, Royal Caribbean Cruise Lines' marketing director for Europe, said: "We wanted to improve aspects of the print management process which would engineer costs out in the longer term, but in the shorter term give us better project management of the whole process and therefore improve the quality."

"I was very pleased with the professionalism and the detailed work that PMS put into the print tendering process.

"Their knowledge of the European print market enabled them to ask the right questions."

Updated: 11:56 Tuesday, June 24, 2003