GOOD news for Mondeo man. Forget the Ferraris, mainstream motors are the ones we love best - because they are the ones that appeal most in terms of price and practicality.
The family car market is full of fine motors, and Mondeo Man (and Woman) in particular will be well pleased at the news of Ford's revamp of the range.
The new Mondeos, with more than 1,500 new parts, are on sale next month, with prices ranging from £14,900 for the LX, up to £23,100 for the flagship flyer, the 3.0 litre ST220.
It is hard to believe the Ford Mondeo first appeared in the UK ten years ago, and since the latest incarnation in 2000, almost 200,000 models have been sold.
In the new range, Ford is carving a clear line between the luxury and sporty versions, each having clearly-defined specifications.
Even so, all come available in four-door, five-door, or estate form, with fair choice of powertrains.
New upholstery choices and body colours are added to the heady mix, and standard features now include new-style wheel trims, cruise control, and a trip computer.
Available for the first time, too, is an highly-efficient 1.8 SCi direct-injection petrol engine, offered in both Ghia, from £17,500 and Ghia X from £19,700.
Paul Thomas, managing director, of Ford of Britain, says: "The family car segment is an incredibly competitive market. Over 140 models fall into the segment, and overall it accounted for nearly 350,000 United Kingdom sales last year alone, with Mondeo taking a 20 per cent share.
"The re-styled Mondeo's combination of technology, safety, luxury and value for money is great news for customers," he says.
Updated: 12:26 Friday, June 20, 2003
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