FORMER Portakabin marketing manager Andy Atkins is to lead York business Eaglei into a new internet business area with a new name.

He joins the company as managing director and has renamed the business Web Certain.

Mr Atkins, based at Web Certain Europe's HQ in Rosedale House, Askham Bryan, said: "Many businesses have invested substantial money into web sites which they have expected to generate orders and customers - and perhaps even export opportunities.

"Web Certain research conducted by a London market research agency shows that 80 per cent of businesses are disappointed with the business done from their web sites.

"Our task now is to help businesses find the true potential of the internet by using some very effective new techniques that include making the most of appearing high in the search engines, using email marketing effectively and ethically and measuring the effectiveness of all their marketing using the web site as the monitoring tool."

Typically, he said, Web Certain clients were generating between 10 and 30 per cent of their business directly from the web.

Updated: 10:19 Tuesday, May 27, 2003