HOLEY spearmint, they have gone and changed a packet of Polos. Even Britain's favourite mint is not safe from the rebranders.
To turn York's most famous building into the Mint-ster was a clever way to promote the change. It is just the latest piece of Polo pioneering, of course: in recent years, Nestl has created several different flavours as well as mini and giant versions.
Will the public like the new look?
Or will they see right through it?
Well, as those marketing folk might say, it is a case of suck it and see.
Updated: 10:46 Monday, July 01, 2002
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