AS the sighted child of blind parents Gareth Owens has always regarded the task of translating complexities into simple language as his birthright.

Even while studying physics he discovered he could communicate scientific research into simple language for the non-scientist.

And he discovered that whizzkids in IT may be brainboxes when it comes to mastering the microchip, but too many are locked in a world of jargon seemingly too lofty for ordinary mortals to understand. But he could effortlessly translate its wonders for business people.

Which is why Gareth declined a job as head of IT services when his employer, SmithKline Beecham merged with Glaxo Wellcome and formed instead his Gareth Owens Communications Consultancy which in January moved from Hertfordshire to Boroughbridge to be closer to the IT explosion in York.

Since then, he and his wife, company secretary Judith, have won a major contract with York solicitors Harrowell Shaftoe and signed a consulting agreement with a £4.5 billion plc, while details of a new £30,000 contract to advise a major York employer will be announced imminently.

It means that Gareth is on target to meet his first year objective - to achieve a turnover greater than his previous salary as a senior manager at GlaxoSmithKline, have profit margins greater than 15 per cent and employ ten people within the next few years.

It also means that Gareth has been nominated in the Business Personality of the Year category of the Evening Press Business Awards as well as entering the New Business of the Year.

Gareth has a mission to simply get across his own vital message.

He says - in the simplest terms possible - "If you don't understand it, you can't exploit it."