COUNTDOWN favourite Richard Whiteley swapped conundrums and chatted with shoppers at a revamped York supermarket.
Acomb's Safeway Supermarket enlisted the help of the popular quizmaster to launch a new range of fresh international food products.
Fresh To Go will include over-the-counter southern fried chicken cooked in front of you, stone-baked pizzas and a salad bar.
The store has been decorated in Mediterranean colours and the staff have a new uniform.
Store manager Steve Jackson said: "Safeway is delivering a supreme fresh experience in York."
Updated: 10:35 Thursday, December 13, 2001
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