WELL done to Jill Robinson for coming up with an unusual ruse to launch her first novel. The author has teamed up with Cookes Fisheries in Easingwold to offer a free fish supper to everyone who buys her book. No doubt it comes with wipe-clean covers: there's nothing worse than a ketchup stain on your flyleaf.

Jill's idea is by no means unique, of course. For years, fast food-lovers have enjoyed a free read of the Evening Press - once they have eaten the fish and chips inside it.

Updated: 11:01 Wednesday, December 05, 2001