SINCE its regeneration, the area around Swinegate and Grape Lane in York has failed to attract enough customers.

Now businesses in what has been renamed The Quarter have joined together to put it firmly on the city map.

This weekend city shoppers will find it impossible to ignore

The Quarter. Traders have organised a festival within the York Festival of Food & Drink, Fiesta Latina. Visitors' senses will be bombarded by the sounds, smells and tastes of Latin life.

It should be a riot of colour and fun. And a cosmopolitan caf-culture is exactly what York needs.

We hope that the Fiesta Latina will open a prosperous chapter in The Quarter's history.