YORK'S tourist image can play a big part in helping to revive the fortunes of York Wasps, according to the club's new commercial manager.
Scotsman Paul Scanlon-Wells will be aiming to capitalise on the city's nationwide appeal in a bid to attract fans to Huntington Stadium next season.
He is already making attempts to link up with a hotel chain to offer accomodation to visiting supporters.
"With York being such a tourist city I'm sure that if we market it right we can get people to come to a game and stay for a weekend," said Scanlon-Wells, who took up his new position this week.
"We need to raise the profile of the club. Once we do that we can only go forward. York is a very large city with scope."
Scanlon-Wells, who will work in conjunction with voluntary commercial man Gary Hall, also has plenty of other ideas in the pipeline to bring money into the club.
He is organising a trip to the World Cup opener at Twickenham and planning a sportsman's dinner at Huntington Stadium when the new coach will be introduced.
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