AN ORGANIC odour destroying potion used to great success on the loos at this year's Glastonbury Festival, is turning into a goldmine for a small Pocklington-based company.

BAC to Nature, a family run business on the Pocklington Industrial Estate, makes anti-odour products mainly for the farming industry.

Managing director Steve Parker developed the 100 per cent natural product while in America where he invested in a gold mine.

He said: "It naturally removes odours by speeding up the composting process and reducing the smell."

The secret formula was discovered while Mr Parker and his colleagues were looking for a way of cleaning up the contaminants on the gold mine site cheaply.

He said: "We got a metallurgist together with some native American Indians and explored a technique they have been using for thousands of years to try and speed up the natural process by which these contaminants would degrade.

"We stumbled on this formulation which did some very interesting things.

"In 1992 I came back to the UK and started up BAC to Nature. The first product was launched seven years ago for the agricultural market and now we also make products to treat pet smells."

This year the company was approached to tackle the horrendous smells from 1,200 portable toilets, 45 long drop toilets, each with 18 cubicles, and a massive 600,000 gallon lagoon full of waste collected at the end of the Glastonbury festival.

Mr Parker said: "They were absolutely amazed with the product.

"They had to go to a nearby pig farm to get some more when they ran out, they were so impressed with it."

John Davis, a farming contractor in charge of waste disposal at the festival said: "It did work very well.

"We thought it was a vast improvement. The smell has always been quite a horrendous problem but it seems to be better.

"We added extra to the lagoon and I was down there this morning and it didn't smell at all."

Mr Davis provided enough product to last the whole festival for £1,000, which works out at 1p per reveller.

He said: "Because the farming industry is so depressed this is a great year for us to move in to another area. We're really excited."