A NEW TV campaign using cartoons of celebrities is being launched to encourage people to drink more milk.

The animated cartoon series produced for the National Dairy Council is costing £9m. Among the celebrities to be seen are footballer George Best, boxers Prince Naseem Hamed and Chris Eubank and stand-up comedian Frank Carson.

The theme is: The White Stuff (as in the right stuff) - are you made of it?

PICTURE: GEORGE BEST