THE Yorkshire Building Society has announced a link up with Telewest, the telecommunications and digital cable television company, to offer an interactive digital television service.

Initially, the service, called Telewest Active Digital, will provide full details of the society's flexible mortgage range. At first the service is purely information-giving, but plans are currently being developed to offer applicants online applications and a mortgage calculator.

Iain Cornish, secretary and general manager (corporate affairs) said: "We intend to be a leading player in every field so that all our customers can deal with us in any way they choose."