Tourism awards like television and film Oscars are a pat on the back by the industry for the industry.

But they are a genuine reward for excellence, helping to improve standards and boosting morale among all those who work hard to keep tourists and visitors happy.

Ceremonies like last night's Yorkshire Tourist Board White Rose Awards also highlight the rich diversity of tourism opportunities our region has to offer.

The success of our region as a destination stands or falls on whether they go away satisfied - and want to return.

Tourism is the region's biggest employer. Its success or failure permeates through all layers of the economy.

The Yorkshire Rose Awards go a long way toward ensuring tourists enjoy the total travel experience.

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