Film star James Stewart's image has been recruited to lure business people into North Yorkshire Training and Enterprise Council's new Internet website.
The website, www.nyorks-tec.co.uk has been announced on a postcard sent to thousands of businesses in the region on which the late silver screen hero is seen ensnared in a net with the caption "Gerald hadn't quite grasped the Net!"
It is part of a strategy by North Yorkshire TEC to tell the public how it spent £17 million last year helping individuals and businesses to improve their skills and to explain the services it offers.
The website is designed to give information about the TEC's aims and plans. Details can be downloaded, read on screen, or copies of documents ordered.
There is a "meet the teams" section with photos of each team and a description of their roles.
Lesley Colclough, North Yorkshire TEC marketing adviser, said: "We have taken on board the recommendations made in the Nolan Report about how public service organisations should operate.
"The website is just one of the ways that we are using to explain ourselves to the public and to involve the public in our work. Three-quarters of businesses in Yorkshire now have access to the Internet so a visit to our website is one of the easiest ways to find out who we are, what we do and why."
Other information strategies include a freephone helpline with information about courses in North Yorkshire and help for businesses without personnel departments.
North Yorkshire TEC also plans a number of public meetings over four days this month to explain how the organisation can meet the training needs for businesses and individuals, how the NVQ Options scheme works and details of its range of advisory and other services offered.
The meetings, introduced by chairman Chris Ivory with an overview by chief executive Roger Grasby and an answer panel of TEC directors and staff, take place at the Railway Museum, York, on Monday, July 20; at the Golden Lion, Northallerton, on July 21; at the Spa Complex, Scarborough, on July 22, and at the Pavilions, Harrogate, on July 23.
See WEBSITE www.nyorks-tec.co.uk
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