One of the UK's leading corporate clothing companies has appointed the York-based Partners Group to handle its PR, design and marketing communications.
Prima was recently acquired by workwear specialists Alexandra plc and The Partners Group will promote the benefits of the move to major corporate customers across the UK, as well as producing the company's full product range catalogue.
Hugh Venables, The Partners Group managing director, said: "There is a growing awareness that looking good at work has a positive impact on staff morale and on customer response. That's a message that we plan to get across to as many businesses as possible."
Nick Atkinson, Prima's managing director, said: "The breadth and depth of skills that Partners offers enables us to confidentially place all our business with just the one agency which has all the necessary marketing skills in house."
Updated: 09:21 Wednesday, August 24, 2005
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