NEAPOLITAN chocolates are to be discontinued. Whatever Kraft bosses say, this amounts to a confession that they didn't know what they would lose by closing Terry's.
Only the York workforce had the expertise to make Baroness Thatcher's favourite treat. Now they have been "let go", the Neapolitans had to be scrapped too. Again we think back to how different things would have been if the management buy-out plotted by last week's Business Award winner Ian Johnston had succeeded.
We cannot help but feel Kraft's plans for a mint chocolate orange are also doomed to failure, like 1920s innovation the chocolate apple, and the chocolate raspberry - given the raspberry by consumers two years ago.
Updated: 10:59 Tuesday, November 22, 2005
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