FORMER Wonderbra model and television presenter Catherine McQueen has become one of the first clients of Different pr, a new North Yorkshire public relations company.
Different pr, based in Hornbeam Park, Harrogate, is spearheaded by ex-journalists Richard Chew and David Simister, who also have more than 25 years' in-house and agency experience.
Catherine, the Sky TV presenter, has taken on the Different team to help promote her in the next stage of her career, which includes a film and music deal.
Mr Chew said being different - and being seen to be different - was a fundamental part of building a better business.
"There's a growing recognition that being different is good, and that the greater the difference the better," he said.
Updated: 10:06 Thursday, May 04, 2006
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