WILLY WONKA must be doing his nut. Exclusive golden tickets hidden in chocolate bars? Whose idea was this?

These tickets, however, won't get you into the Wonka chocolate factory. Instead, they might get you on to prime time TV and in to the Big Brother house, no less.

Depending on your viewpoint, that might be a fate even worse than drowning in Wonka's chocolate river.

With Big Brother starting tonight, however, it's a great coup for Nestl. And anything that can help put KitKat back on track is fine by us.

So go on. Give yourself a break....

Updated: 11:32 Thursday, May 18, 2006