WILL the York firm which has accelerated the high-tech interactive television revolution press all the right buttons for the judges in The Press Business Awards 2006?

JDA Centrescreen, of Church Lane, Skelton, which is at the cutting edge of the rapidly growing two-way television market, is pitching for the Science & Technology Business Of The Year award.

Interactive TV, switched on when digital viewers press the red button on their remote controls, has revolutionised the industry over the last five years. According to recent research, 23 per cent of UK households will use interactive TV at some time this year.

Originally, it was the one-man operation of managing director Joe Dubruel, a Frenchman who has lived in Britain for 15 years. Then his company won massive cash support totalling £175,000, and three more people were employed. It now boasts TV giants like BSkyB and France's TPS among its clients.

It has also developed a wide range of interactive programmes for education, information and entertainment broadcasts, catering for broadcasters' demand for e-content through interactive TV and broadband internet.

It has produced software and graphics, such as a Scooby Do game, crazy cart on Sky's Cartoon network and Tfou on the TFI game channel.

JDA has been commissioned to develop and distribute a new broadband internet online casino type game, and is also devising an interactive Sudoku game for TPS.

The new money was sparked after Science City York awarded JDA a £25,000 part-equity and part-loan package through the York Innovation Fund and York Technology Growth Scheme, which is supported by regional development agency Yorkshire Forward.

Mr Dubruel said: "It is a very exciting time in the digital content industry, specifically in the games sector, and as a company we have a good potential to grow."

Andy Gurnell, Science City York's business promoter, said: "JDA represents exactly the sort of business that Science City York is keen to support."