TOUCH screen kiosks being used by shoppers to navigate most of the newest shopping centre developments in the UK have been designed and manufactured in Pocklington.

Now the company, called 10Squared, has developed a new product range, which it hopes will revolutionise the way individual retailers sell their products.

The company, which was set up in 2004 by ten industry professionals, started off manufacturing ticketing kiosks for cinemas and information kiosks for the NHS. Under the leadership of managing director Pat Holbrough, it has sought out new markets, with a contract to supply Manchester’s Arndale Centre opening up doors for the company to provide wayfinding technology to shopping centres in the UK and across Europe, recently including Liverpool One.

Gary Steele, of 10Squared, said: “The majority of shopping centres built in the UK in the last five years use digital wayfinding technology that has been designed and manufactured by us.” He said the company had the idea of targetting retailers themselves, and wanted to offer a modular digital signage system for instore advertising, designing bespoke systems to replace simple mounted television screens currently used for instore advertising.

Its CURV range, developed with the help of product design and development consultancy LDT Design, includes touch screen technology in various formats, from stand-alone screens to multi-screen combinations for retailers to use as sales tools, incorporate digital catalogues and payment technology.

Gary said: “We saw an area in the market we thought we could add something to. This product range is a starter for ten, a thought provoker to encourage people to see what we can then offer them.”

He said the business, which employs about 20 people at its 1,000 sq m technology and manufacturing facility in Pocklington, purposely appointed an unblinkered external designer to add flair and creativity to the range.

After being well-received at Screen Expo, an exhibition with top retailers from all over the country, the new range is going into Odeon cinemas, replacing older 10Squared kiosks in its premier cinemas, and the company has received orders from LA Fitness and Schuh.

Gary said the business buys the latest industrial screen technology and computer hardware at component-level, building them into the kiosks in their own way, so they can make slimline units, machined by their own CNC router the company invested in 18 months ago.